An AI Content Factory, and You Stay the Editor

Company blogs rarely die for lack of ideas. They die in the calendar: the post due on Tuesday is still a heading on Friday, and a month later nobody remembers there was a schedule. MooverApp now has a content factory built for exactly that gap.

You tell it what the site is about, who reads it and when to publish. When a date comes up, the article is already there — text, headline, SEO title and description, a cover picture and a translation into every language your site speaks — and it has been checked before anyone sees it. Two rules hold everywhere: nothing goes out that failed the check, and nothing you changed by hand is ever written over.

From a topic to a published article

1. Topics. The factory works from a backlog of topics. Add your own, and when the list runs low a topic strategist proposes new ones for you to accept or reject. It sees the titles you already have and the ones you turned down.
2. Calendar. Publishing rules such as “Tuesday and Friday at 10:00, in your time zone” fill the calendar 30 days ahead from the backlog. Move a date, skip one, put a different topic on it, or keep one Friday for a post you write yourself.
3. Writing. A few days before the date — three by default — the writer drafts the article in the voice and for the audience you described: headline, lead, sections, excerpt, SEO title and description.
4. Checking. Code checks everything that can be measured: the length, SEO fields that search results would cut off, a headline the site already uses, phrases you banned, placeholders left in the text. Then a second model reads the article and scores it out of 100, against a pass mark you set.
5. Cover and translations. Only an article that passed gets a cover picture with its alt text, saved to your media library, and a translation into each of the site’s languages.
6. Publishing. On the date the article goes live by itself — if you switched that on. Otherwise it waits in the calendar as a finished draft for you to read and publish.

You stay the editor

Every draft is an ordinary blog post. You open it in the same editor as any other post, and the factory keeps track of what you did there:

• A field you edited is never overwritten. Regenerate the text, the translations or the cover of a draft, and your edits stay where they are; the run lists the fields it left alone.
• An article a person has changed does not publish itself. From that moment the decision is yours.
• A published article is never regenerated. Live content changes only by your hand.

How much to hand over is a setting, not a leap. The plan can go on making empty drafts for you to fill, as it did before AI; it can have AI write drafts that you publish; or, with automatic publishing and automatically accepted topics, it can run on its own and leave you only the articles that did not pass. Automatic publishing stays off until you turn it on.

Safe by construction

The model never writes your page’s markup. It fills in a structured document — headline, paragraphs, lists, quotes — and the platform turns that into HTML itself, so nothing a model produces can put a script or a broken tag on your site.

The articles carry no links, on purpose. The factory does not look things up yet, and a link written without a source is a link somebody made up. It writes from what the model knows and from the brief you give it, so on a subject where a wrong figure matters, keep automatic publishing off and read before the article goes out. A research step with real sources is planned next.

What it costs, and who pays

The work is done by AI agents in your account, paid for either with your own provider key or with the platform key, charged to your account balance under its daily and monthly limits. Every run lists its steps, the reviewer’s remarks in plain words and what it cost; the AI desk page adds up the last 30 days.

Two fuses keep a mistake from turning into a bill: an article that failed is never restarted on its own, and automatic runs have a daily cap. A broken setting stops the factory; it does not quietly spend your balance overnight.

Where to find it

In your website’s panel, open Content Plan → AI desk. Create agents from templates copies the platform’s writer, reviewer, translator, topic strategist and the two agents behind the cover picture into your account — their instructions are yours to read and change. Describe the site, its voice and its audience, then let the AI desk write the plan’s drafts. Runs shows every article in the making, step by step.

Like everything else on MooverApp, the factory is also a set of resources in the public API, documented at dev.moover.app. Tried it on your blog? Tell us how it went.